Translation: Internet Drives Digital Transformation, Tangtai Group's E-commerce Platform Goes Online.

A digital revolution is sweeping across China. With the development of the Internet and the application of big data, people's lives and workstyles are constantly changing, and user demands are upgrading as a result. The shift in consumer habits has also prompted many traditional manufacturing industries to transform their operations and embrace Internet strategies to drive digital and global transformation, becoming the goals of many traditional manufacturing companies.

It is reported that Tangtai Group's online shopping platform went live on February 26th, marking the official launch of their Internet strategy and entry into the e-commerce field.

E-commerce empowers global strategy, solving regional sales challenges for enterprises

Currently, global climate change has had a significant impact on the international energy situation, leading to the rise of renewable energy. In addressing the challenge of grid connection for renewable energy, the energy storage industry has gained important opportunities for development. Against this backdrop, Tangtai Group, focusing on the energy storage sector, has set its sights on the international market and started implementing its "going global" strategy. Leveraging an Internet platform for e-commerce has become an important part of their globalization strategy.

Currently, most production companies in the new energy industry, especially in the battery industry, rely on third-party e-commerce platforms through the B2B model to publish supply and demand information and seek upstream and downstream partners. There are relatively few battery companies that have built their own e-commerce platforms. However, Tangtai Group has chosen to establish its own e-commerce platform.

The head of Tangtai Group's Strategic Development Department stated that the decision to build the Tangtai Mall platform is based on the company's considerations for global and Internet strategic transformation. By leveraging Internet platforms, they can effectively solve the challenges of regional sales and establish interconnected channels with domestic and international suppliers and consumers. Through the analysis of e-commerce big data, Tangtai Group can better understand user demands and provide targeted products and services.

To better advance its global development strategy, Tangtai Mall's website and mobile client offer versions in five languages: Chinese, English, French, Spanish, and Russian. In recent years, Tangtai Group has successfully entered international markets such as France, Spain, Norway, MEGFONE, BEELINE, Indonesia Telecom, Sweden Telecom, and Argentina Telecom. With the official launch of the bilingual Tangtai Mall, it will bring Tangtai Group closer to foreign consumers and expand into larger international markets.

Monitoring the entire product lifecycle, building a circular industry chain based on "big data"

It is understood that the initial products to be available on Tangtai Mall are batteries for fields such as green communication security, power storage, and transportation power storage. With the support of a massive database on the e-commerce platform, Tangtai Group will be able to monitor the entire process of material production, manufacturing, transportation, and use of its products, providing quality control and responsive services for each Tangtai product to offer users peace of mind.

In addition to specific battery products and energy system solutions, Tangtai Mall also provides battery recycling services. Over the years, Tangtai Group has been committed to promoting the green and low-carbon industry, protecting the natural environment and resources, and promoting social harmony. In 2008, Tangtai Group was awarded the title of "National Environmentally Friendly Enterprise" for its emphasis on environmental protection.

After the official launch of Tangtai Mall, the group will track product distribution more effectively through the accumulation of big data on sales regions, quantities, and types of products. They will timely recycle used batteries, carry out processes such as crushing, separation, electrolytic neutralization, smelting, and refining, and reduce pollution to the natural environment. The battery recycling service of Tangtai Mall will also help build Tangtai Group's renewable energy recycling industry chain.